The Data:
As of 2020, 223 million Americans were engaged on social media.
Studies show that people are more likely to express their legitimate sentiments on social media forums than in real life.
Research suggests that those who tend to act irrationally are more likely to demonstrate troublesome behavior online.
Welcome to the Jungle
It’s no secret that social media is the preferred playground for most Americans young and old. Almost every candidate you come across will have a sizeable imprint on social media— an imprint that can provide valuable insights into their attitude, behavior, and character. Peopletrail can help you remain compliant while attaining necessary and relevant information from all major social media platforms. Our most basic social media screening searches include the following:
FCRA and EEOC compliant social media background screening
Comprehensive analysis of your candidate’s public posts using AI
Analysis of public posts on Facebook, Instagram, Twitter, and more
Compliance Is Key
For employers who wish to glean social media insights without employing the expertise of a trusted provider, there are certainly some risks. In some situations, it can be illegal to dig for information about a potential candidate online, basing hiring decisions on that information. In short, it can be very easy to breach laws if you are unaware of compliance rules and regulations. At Peopletrail, we are compliance experts who only deliver information you can make sound decisions on.
What We Look For
Social media can tell an important story, providing character insights that can’t be gathered in an interview. Use social media to identify key hires.
Catch hate speech, bullying, violence, harassment, and more before it makes its way into your workplace.
